NFTs are not dead: How Pudgy Penguins became a billion-dollar brand
In this article you will learn:
- How Pudgy Penguins Went From Near Bankruptcy to a Billion Dollar Brand
- Why NFT holders earn money from merchandising and licensing
- Why the penguins show how NFTs are redefining brands
Bored Apes crashed. Pixel art almost completely worthless. Many believe that NFTs are dead—a failed speculative bubble. But one project has been proving the opposite for about three years: Pudgy Penguins. What began in 2021 as a digital NFT collection of cute penguins is now a globally visible IP brand with toys available at Walmart and Target, a children's book, a video game, and even its own tokens valued at billions.
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