Steak 'n Shake Introduces Bitcoin Reserve as BTC Burger Rewards Launch Nationwide

Steak 'n Shake has created a buzz in the industry with the launch of its Bitcoin Strategic Reserve and Bitcoin rewards program, combining digital finance with fast food in a nationwide launch that is boosting sales, customer loyalty, and cryptocurrency adoption.

Steak 'n Shake Introduces Bitcoin Strategic Reserve and Burger Rewards Program

On October 31, Steak 'n Shake announced the creation of a Strategic Bitcoin Reserve (SBR) in partnership with Fold Holdings Inc. (Nasdaq: FLD), marking a major milestone in the restaurant industry's adoption of digital assets. As part of this initiative, all bitcoin payments received by the company will be deposited into its SBR, and customers purchasing select dishes can earn $5 in bitcoin through the Fold app. This announcement highlights how bitcoin is moving from a niche investment to everyday consumer activity, with major brands now using it to reward and retain customers.

The American fast food chain shared the following on social media platform X:

Steak n Shake announces the creation of a Bitcoin Strategic Reserve. All payments received in Bitcoin will be placed in our SBR.

“We’re donating 210 SATs from every Bitcoin burger we sell to the Open Sats Initiative Inc. over the next 12 months. Make your Bitcoin Steakburger a delicious bargain when you sign up with the Fold app—you’ll get $5 in free Bitcoin… Thank you, Bitcoiners, for helping us change the trajectory of Steak n Shake, with a 15% increase in same-store sales in our most recent quarter—higher than all of our competitors!” the company emphasized. This post highlights how engaging with Bitcoin has already led to measurable improvements in performance, with a 15% increase in same-store sales in the most recent quarter, outperforming our competitors.

Fold explained in a separate announcement on October 31 that customers who purchase a Bitcoin burger or Bitcoin meal can upload their receipt online to receive a unique code that can be redeemed for $5 in Bitcoin through the Fold app. After downloading the app and activating their account, users can redeem their reward and begin earning Bitcoin on future purchases. Each customer can redeem one code, subject to the applicable terms.

“The campaign will launch nationwide today, October 31st, and will run while supplies last. This initiative is the first in a series of massive partnerships Fold plans to announce in the coming months, all designed to make Bitcoin simple, profitable, and part of everyday life,” Fold explained:

The limited-time offer is available at approximately 400 Steak 'n Shake locations nationwide, giving guests a delicious way to earn Bitcoin.

“This marks the first time a U.S. restaurant chain has paired dining with Bitcoin rewards, a move that highlights how quickly Bitcoin is moving from niche investment to mainstream culture,” Fold noted.

Will Reeves, Chairman, CEO, and Founder of Fold, noted: “Bitcoin becomes mainstream when it becomes present in everyday life. This has been our vision from the very beginning, and our promotion with Steak 'n Shake is the next step on that path. For many people, this will be their first time owning Bitcoin, and they'll get it from something as ordinary as grabbing a burger. That's what true adoption is.” Cryptocurrency integration at Steak 'n Shake is progressing steadily through 2025. In May, the company announced it would begin accepting Bitcoin payments at all locations, reaching over 100 million customers.

FAQ 🧭

• Why did Steak 'n Shake create the Strategic Bitcoin Reserve (SBR)?
  Steak 'n Shake launched its SBR to hold all Bitcoin payments it receives, signaling a long-term commitment to digital assets and leveraging Bitcoin's growth potential for financial sustainability and innovation.
• How does the partnership with Fold Holdings benefit Steak 'n Shake customers?
  Through the Fold rewards platform, customers who purchase Bitcoin meals can earn $5 in Bitcoin, simplifying cryptocurrency ownership and increasing brand engagement among a new generation of digitally-focused consumers.
• What business impact has Steak 'n Shake seen from accepting Bitcoin?
  Since integrating Bitcoin payments, Steak 'n Shake has reported a 15% increase in same-store sales—outpacing competitors and demonstrating that cryptocurrency engagement can directly improve revenue performance.
• Why is this announcement important for investors and the restaurant industry?
  As the first restaurant chain in the US to link dining with Bitcoin rewards, Steak 'n Shake sets a precedent for mass adoption of cryptocurrency, signaling growth opportunities in customer retention, digital payments, and blockchain-based loyalty ecosystems.

Source: cryptonews.net