Crypto adoption: Billionaire launches new Bitcoin trading app

Thirty years ago, Sir Stelios Haji-Ioannou founded the successful low-cost airline EasyJet, which still remains the core of his corporate empire. Now he apparently wants to conquer the crypto industry by launching a new “Easy” brand: EasyBitcoin.
“For too long, investing in Bitcoin felt like an exclusive club, out of reach for the general public due to very high transaction costs,” Haji-Ioannou explains his motivation when introducing EasyBitcoin.
In addition, Donald Trump's second election victory would have significantly increased investor confidence in crypto assets, which platforms like his could benefit from.
Its crypto app aims to accelerate mainstream adoption through low fees. Users can buy Bitcoin while earning rewards, including a 1 percent welcome bonus and a 4.5 percent annual return on US dollar balances.
Simon McLoughlin, managing director of EasyBitcoin partner Uphold, explained that the initiative is specifically aimed at newcomers who are still hesitant to enter the crypto market.
The reward system will prove to be “a perfect incentive for the large part of the population that already knows about Bitcoin but hasn’t yet taken the plunge,” says McLoughlin.
Whether EasyBitcoin can tap into the crypto market as successfully as EasyJet did in the aviation industry remains to be seen. The newcomer faces stiff competition from Binance and Coinbase, as well as BTC-only providers like Strike, Relai, and 21Bitcoin.

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