Kraken Co-Chief Warns UK Crypto Ad Regulations Could Hurt Individual Investors: FT
Kraken Co-CEO Asserts UK Crypto Marketing Regulations Could Disadvantage Individual Investors: FT
Arjun Sethi stated that forms and cautions regarding prospective monetary deficits decelerate processing speeds as asset values fluctuate.
By Jamie Crawley|Edited by Sheldon Reback Nov 12, 2025, 10:28 a.m.
Key Points:
- The co-CEO of the digital currency marketplace Kraken voiced objections to UK guidelines regarding crypto promotion.
- Crypto firms must display explicit risk advisories and compel users to complete questionnaires to ensure their understanding of the hazards associated with acquiring virtual currencies.
- "Currently in the U.K. … you observe something akin to a cigarette packet [warning] — ‘engage with this and face mortality,’" Arjun Sethi commented.
The co-CEO of the virtual currency exchange Kraken disapproved of the United Kingdom's protocols for advertising digital assets, asserting that the mandated cautions on company platforms negatively impact retail investors and expose them to conceivable impairments, the Financial Times documented on Wednesday.
"Currently in the U.K., upon accessing any crypto platform, including Kraken’s, one encounters the analogue of a cigarette box [warning] — ‘utilize this and confront death,’" Arjun Sethi conveyed during an interview with the publication.
"Due to the pace necessary for executing the transaction, it is detrimental to users. Disclosures hold importance … nevertheless, when 14 phases exist, it is less favorable."
Crypto businesses in the U.K. must observe regulations that stipulate the inclusion of distinct hazard notifications and the insistence that users finalize questionnaires to verify their grasp of the perils involved in purchasing digital currencies.
This isn’t the initial episode where the Financial Conduct Authority (FCA) has been exposed to critique for what some deem an excessively circumspect stance on overseeing the sector, and indications suggest a potential shift.
During September, the FCA's executive manager for payments and digital finance, David Geale, articulated that the regulatory body stood prepared to relinquish particular pre-existing fiscal service regulations pertaining to crypto entities. Among these was the removal of obligatory provision of a cooling-off phase following crypto procurement, credited to the erratic character of cryptocurrency valuations, potentially inducing substantial shifts in an investment's worth.
Kraken did not promptly address CoinDesk's request for additional remarks.
