Dogecoin conquers Wall Street: From Memecoin to ETF

In this article you will learn:

  • How Dogecoin began as an internet joke in 2013 – and why it is now one of the largest cryptocurrencies
  • What role did Elon Musk and Vitalik Buterin play in the hype and further development
  • Why Dogecoin's tokenomics are fundamentally different from Bitcoin and Co.
  • Which regulatory milestones were achieved in 2025 with the first DOGE ETF and the CleanCore Treasury
  • What opportunities and risks Dogecoin has in the future – and whether it is now more than just a memecoin

Dogecoin, once an internet joke, is now more than a meme. The coin featuring the Shiba Inu mascot has been one of the top assets in the crypto market for over ten years, at one point reaching a market capitalization of over $90 billion – more than Adidas or Deutsche Bank. With the launch of the first Dogecoin ETF in the US in September 2025, the memecoin finally bridged the gap from meme to institutional asset class. But why are millions of people investing in a coin with no max cap, i.e., no fixed upper limit on supply, with permanently inflationary monetary policy, and no clear roadmap?

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