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Strive, Inc. (Nasdaq: ASST), headquartered in Dallas, announced on Monday that its Bitcoin holdings have surpassed the 15,000 BTC mark. This milestone was achieved subsequent to the acquisition of 444 bitcoin for $33.9 million, at an average expenditure of $76,307 per coin.
CEO Matt Cole communicated the recent acquisition via X, and the company submitted an 8-K filing to the SEC, substantiating these particulars.
This acquisition continues a sequence of accumulation efforts that have established Strive as one of the more prominent corporate Bitcoin purchasers in the marketplace.
As of April 24, Strive possessed 14,557 BTC following a distinct transaction involving 789 bitcoin procured at $77,890 each. The most recent transaction propels the total reserve beyond 15,000 BTC, an asset valued at approximately $1.2 billion at prevailing rates.
The SEC filing delineated the company’s financial position as of May 1: $97.9 million in readily available funds and cash equivalents, alongside $50.4 million invested in the Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) of Strategy — the firm formerly known as MicroStrategy, now rebranded. This firm is led by Michael Saylor.
Strive reported 63,129,587 shares of Class A common stock and 9,893,844 shares of Class B common stock in circulation, complemented by 4,959,536 shares of its Variable Rate Series A Perpetual Preferred Stock, which trades under the ticker SATA.
This significant achievement follows Strive’s successful finalization of its takeover of Semler Scientific in January 2026, integrating the medical technology enterprise as a subsidiary within Strive.
Upon the conclusion of that transaction, Strive held 12,798 BTC, ranking it as the eleventh largest public corporate Bitcoin holder globally. The company has since augmented its treasury by more than 2,200 BTC.
Strive as the inaugural public asset management Bitcoin treasury corporation
Strive positions itself as the premier public asset management corporation with a Bitcoin treasury. Its core strategy revolves around increasing Bitcoin holdings on a per-share basis, viewing Bitcoin as the benchmark for all decisions concerning capital deployment.
CEO Matt Cole, who has helmed the company since April 2023 and assumed the role of Chairman in September 2025, has guided the organization toward what he refers to as “digital credit” — financial instruments structured to generate returns through exposure to Bitcoin.
The SATA preferred stock is integral to this strategy. Strive secured $225 million in an oversubscribed SATA offering in January 2026, with investor demand exceeding $600 million. The stock offers an approximate annual yield of 13%, and the product maintained its value despite Bitcoin’s recent 50% price decline. Strive’s $50.4 million stake in Strategy’s STRC preferred stock signifies a comparable investment in Bitcoin-backed structured financial products across the corporate treasury sector.
Strategy, the Virginia-based entity under the leadership of Executive Chairman Michael Saylor, held 818,334 BTC as of late April 2026. These holdings were acquired at a total expenditure of approximately $61.8 billion, averaging $75,537 per coin, making it the foremost corporate Bitcoin holder worldwide and managing close to 4% of the asset’s finite supply of 21 million units.
ASST shares experienced a minor decrease of 0.05%, trading at $16.23 at the time of this report. The stock has depreciated by an estimated 88% over the preceding six months, a period that encompassed a significant downturn in Bitcoin’s price prior to its subsequent recovery.
Based on materials from : bitcoinmagazine.com