Morgan Stanley is considering launching cryptocurrency trading through E*Trade, according to Bloomberg.
Author: Francisco Rodriguez | Edited by: Parikshit Mishra Updated: May 1, 2025, 4:17 PM Published: May 1, 2025, 11:39 AM
Morgan Stanley (MS) is set to introduce cryptocurrency trading on its E*Trade platform, marking a significant step by the major US bank to provide retail clients with direct access to cryptocurrencies.
The initiative, which is in its early stages, could launch next year. Bloomberg reports that the bank is exploring the possibility of partnering with cryptocurrency companies to create infrastructure for spot trading.
The effort would be a notable expansion of the company’s crypto offerings, which currently include exchange-traded funds (ETFs), options, and futures contracts designed for wealthier clients. Internal discussions reportedly resumed after Donald Trump’s return to the White House last year, which prompted regulatory changes in the crypto space.
Depending on how Morgan Stanley implements cryptocurrency trading on E*Trade, the move could increase competition from cryptocurrency exchanges like Coinbase and Kraken.
Other financial institutions are also following suit. Charles Schwab has expressed interest in adding spot trading, while SoFi is considering a major move into crypto after seeing a “fundamental change” in its U.S. landscape.
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